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The study of PET bottles in terms of the content of risk elements
Kryštofová, Petra ; Řezáčová, Veronika (referee) ; Komendová, Renata (advisor)
This bachelor thesis deals with the issue of PET bottles in terms of the possible content of risk elements. The contents of antimony, copper and lead were determined in the PET packaging material and in the beverages contained in the bottles. A total of 15 samples of bottled still and infant water available in the Czech sales network were analyzed. The PET material was decomposed in an acidic medium under the action of microwave radiation under optimized conditions. Atomic absorption spectrometric methods with flame or graphite cuvette atomization were used to determine selected risk elements based on the predicted analyte concentrations. In the PET packaging material, 159.35 to 265.68 mgkg-1 of antimony were determined, the determined values of lead concentration were in the range of 10.96-20.23 mg·kg-1 and the copper concentration in the range of 0.11-7,52 mg·kg-1. In bottled water and in bottled infant water, antimony was identified only in samples labeled 6a, 8a, 9a and 15a, all lead concentrations were measured below LODPb, copper was determined only in samples 2a, 6a and 8a. In none of the samples did the concentrations given by the valid legislation be exceeded. The limits of these metals are not set in legislation in the packaging materials, only specific migration limits and they have not been exceeded. However, the high concentration of antimony in PET poses a potential risk of contamination of the contents of these packages.
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Campaign of the company Veolia Voda "Čerstvá kohoutková? Stačí říct!"
Jindrová, Eliška ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
This bachelor thesis Campaign of the company Veolia Voda "Čerstvá kohoutková? Stačí říct!" presents an analysis of a campaign focused on promotion of tap water supply in restaurants. The aim is to present communication activities and creative processing of the project and also to show the perception of the campaign from the point of view of the proprietors of Prague gastronomical enterprises participating in the project based on a survey. The emphasis is put mainly on description of the marketing and communication mix, performed by the descriptive method. Connection between the topic of tap water promotion and the consumption of bottled water and other ecological problems in relation to obtaining drinking water are also mentioned, as is the situation of the tap water usage in restaurants in foreign countries. Media coverage of the campaign is also included in the thesis, followed by a final evaluation.
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Green purchasing: Case of Bottled Water Consumption in the Czech Republic
Hanusová, Klára ; Ščasný, Milan (advisor) ; Opatrný, Matěj (referee)
To tackle various environmental issues, many of which stem from unsustainable consumer behavior, policymakers make an effort to transition toward a circular economy. One of the initiatives in the Czech Republic includes a reduction in single-use plastic waste. An example of this waste category are plastic bottles used for beverage packaging. Consequently, this thesis aims to uncover the determinants of bottled water consumption in the Czech Republic, as a similar study does not appear to exist in this context. Data (n=3 411) used for the analysis are obtained from a survey "TAČR Kohoutková". Methods used include estimation by Generalized Ordered Logit and Multinomial Logit. Results uncover socio-demographic characteristics, taste, health reasons, constructs from the Theory of Planned Behavior, and habits as predictors of bottled water consumption. It was found that highly educated people and those with a strong habit of drinking tap water are less likely to consume bottled water. The main consumers of this product appear to be those who negatively perceive tap water taste and healthiness, or positively perceive such characteristics of bottled water. On contrary, there is not enough evidence for identifying a relationship between environmental values and bottled water intake.
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MARKETING RESEARCH OF SELECTED COMPANY
DUSPIVOVÁ, Jitka
The theme of my bachalar thesis was Marketing research of the Consumers of a selected company. The firm was the manufacturing corporation HBSW Inc. Byňov. The aim of the thesis was the exploration how the consumers act on purchase of bottled water, and the comparison of the consumption of bottled water in the summer time and in the winter time. I solved the questions e.g. what influences the end user (for example: price, flavour, advertising, packaging) and farther structure of the end user (for example: age, employment, sex or educatio). I studied the professional books and the digest of these books is in the second part of my work. The questionary had twenty-one questions. Sixteen questions appertained to the shopping behavior and consumer behavior, five questions appertained to the consumer. I used the questions with an opened end and the questions with a closed end. The obtained information was processed in the computer programme Microsoft Excel. I ascertained what new flavours would the consumers like, which flavours are the most popular, how to change the consumption of the packaged water depending on the season. All is described in the fifth part this thesis. After the data evaluation and data presentation I suggested the solution for the selected company.
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The study of PET bottles in terms of the content of risk elements
Kryštofová, Petra ; Řezáčová, Veronika (referee) ; Komendová, Renata (advisor)
This bachelor thesis deals with the issue of PET bottles in terms of the possible content of risk elements. The contents of antimony, copper and lead were determined in the PET packaging material and in the beverages contained in the bottles. A total of 15 samples of bottled still and infant water available in the Czech sales network were analyzed. The PET material was decomposed in an acidic medium under the action of microwave radiation under optimized conditions. Atomic absorption spectrometric methods with flame or graphite cuvette atomization were used to determine selected risk elements based on the predicted analyte concentrations. In the PET packaging material, 159.35 to 265.68 mgkg-1 of antimony were determined, the determined values of lead concentration were in the range of 10.96-20.23 mg·kg-1 and the copper concentration in the range of 0.11-7,52 mg·kg-1. In bottled water and in bottled infant water, antimony was identified only in samples labeled 6a, 8a, 9a and 15a, all lead concentrations were measured below LODPb, copper was determined only in samples 2a, 6a and 8a. In none of the samples did the concentrations given by the valid legislation be exceeded. The limits of these metals are not set in legislation in the packaging materials, only specific migration limits and they have not been exceeded. However, the high concentration of antimony in PET poses a potential risk of contamination of the contents of these packages.
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The Influence of Normative Factors on Environmentally Friendly Consumer Beehavior
Dubcová, Barbora ; Urban, Jan (advisor) ; Rajchlová, Zuzana (referee)
The Influence of Normative Factors on Environmentally Friendly Consumer Behavior As consumer behavior is a type of environmentally significant behavior, it plays a fundamental role in environmental concerns of our time. In the long-term, current consumption and production patterns are not sustainable. The goal of this thesis was to investigate the influence of descriptive social norms on environmentally friendly consumer behavior using a randomized experiment quantitative approach. Data was collected using online surveys. Experiment results show that providing information about the behavior of others has an impact on how we perceive descriptive norms and that a change in descriptive norms influences our environmentally significant behavior intentions. This was, however, only confirmed under the circumstances when respondents identified themselves with a reference group, which was a carrier of descriptive norms. Thus, this thesis broadens our knowledge of the impact of descriptive norms on environmentally friendly behavior, because it was previously assumed that descriptive norms are a significant factor only in situations with strictly defined reference groups. On the contrary, this research shows the impact of descriptive norms even in cases of relatively abstract groups with defined criteria for...
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Campaign of the company Veolia Voda "Čerstvá kohoutková? Stačí říct!"
Jindrová, Eliška ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
This bachelor thesis Campaign of the company Veolia Voda "Čerstvá kohoutková? Stačí říct!" presents an analysis of a campaign focused on promotion of tap water supply in restaurants. The aim is to present communication activities and creative processing of the project and also to show the perception of the campaign from the point of view of the proprietors of Prague gastronomical enterprises participating in the project based on a survey. The emphasis is put mainly on description of the marketing and communication mix, performed by the descriptive method. Connection between the topic of tap water promotion and the consumption of bottled water and other ecological problems in relation to obtaining drinking water are also mentioned, as is the situation of the tap water usage in restaurants in foreign countries. Media coverage of the campaign is also included in the thesis, followed by a final evaluation.
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The tap water in drinking regime for pupils of upper primary schools and the possibility of increasing consuption.
SVAČINOVÁ, Petra
This bachelor work (thesis) is focused on the importance of drinking tap water in the second grade of primary school and the posibility of increasing its consumption. The theoretical part deals with water resources on Earth and the water content in the body and foods, as well as differences in tap water from bottled water. The bachelor work is also focused on recording differences between these waters and consumption opinions. The main method of practical part was own questionnaire. This part provides some key findings, especially in the usage energy drinks to cover the common needs fluids at chosen age.
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Analyze of drinking water marketing
Baxa, Tomáš ; Procházková, Markéta (advisor) ; Kadlecová, Markéta (referee)
The aim of this bachelor's thesis is to chart marketing mix of drinking water in the Czech Republic in respect to the trends in the world. Together with this aim this thesis intend to compare these two marketing mixes of bottled drinking water and tap water and make the analysis of them to create recommendations about marketing of tap water. This bachelor thesis is divided into two parts. The first one contains theoretical chapters about marketing, marketing mix, marketing research and SWOT analysis. Second part contains definitions of terms drinking water, bottled drinking water, tap drinking water etc. This part also contains history of bottled drinking water and mostly analysis of marketing mix of both types of drinking water. In the conclusion of this bachelor thesis are made some recommendations about marketing of tap water to enhance the position of tap water on the market.
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